The Swiss are known for their watches, Italians are known for their handbags, Australia will be known for our sunglasses.

It is our ongoing goal at Sunshades to be admired nationally and internationally for our brands, our designs and our fun and professional approach to doing business.

Beginning life 45 years ago as a small scale supplier of unbranded sunglasses to local pharmacies, Sunshades Eyewear has grown into an international licensor and distributor of fashion eyewear selling in excess of 3 million pairs of sunglasses a year in over 30 countries. Employing a staff of 110, the Sydney based business is now at the forefront of the Australian eyewear industry designing, manufacturing, selling and distributing brands as varied as Oroton, Le Specs, Cancer Council Australia, Karen Walker and Ksubi to name a few.

Today under the leadership of Rodney, Sunshades Eyewear has cemented its name on the global fashion stage. Built on an ethos of creativity, ‘fashionability’ and fun, Sunshades Eyewear’s outstanding successes can be attributed to its unique product design, professionalism and unique company culture.

As a result of hard work and determination Sunshades Eyewear has built a strong reputation globally with manufacturers, brands and companies in the international eyewear arena. Over the next year, Sunshades will continue to be focused on design, brands and service. Sunshades has found its place in the dynamic and rapidly changing eyewear market as a marketing and customer service leader.

“We see the future as a time to concentrate on our procedures, reach even higher levels of quality, and reinvest in technology and staff”. The past is often the map for the future and with that Sunshades sees growth and success ahead for all staff, retail partners, brand owners and vendors.

Driven by a service standard that values long-term relationship building over short-term sales growth, every division of the Sunshades Eyewear business is focused on providing the best customer service standards delivered in the most creative ways. Success is accomplished with the enormous energy and vision of the entire Sunshades team, motivated every day when walking by Betty’s inspirational plaque, and encouraged by the positivity which continues to drive the business towards an even brighter future tomorrow.

“Every day when you awake it is the start of a new day and your future. It is never too late to change things in your life. Take one day at a time. Be good to yourself and try to have fun and be happy every day. Take on challenges because when you are successful you will be proud and feel fulfilled. We all make mistakes but it is how you fix them that can make you great.
You can do it – Be positive.”

Betty Lasse