Merchandise Planning

Sunshades Eyewear merchandise planning team set up ‘open to buy’ to monitor stock on hand and sales both seasonally and annually.

Retail best sellers are identified by our merchandise team from all of our key retailers to ensure sufficient stock coverage of these styles is ordered for key selling periods. Our planners work closely with the buyers of all of our major accounts to execute weekly replenishment and promotional event orders. On an ongoing basis stocks are reforecast based on sales performance and trends in the marketplace.